5 simple tips to increase your restaurant sales easily
So, we’ve heard, you’ve come up with an amazing idea for your very own restaurant.
What’s more, you’ve gone the whole hog and even brought this wonderful idea to life, and you know what, huge congratulations are in order!
Now, what’s the next step? Well, after you’ve gone through the usual preliminaries, you’ve got to bring more customers into your joint.
But how do you do that?
In case you were at a loss as to how to increase your restaurant sales, fret no more, you’ve come to just the right place.
This article also seeks to address the almost eternal question – How to increase restaurant sales without advertising?
While some of these tips are crucial, given the world of ‘now’ and immediacy we currently inhabit, some others have stood the test of time and emerged triumphant.
So without further ado, here are five simple tips or strategies to increase sales in a restaurant. Trust us, you’ll thank us later!
#1: Set up an online ordering system
With everything and everyone having wholeheartedly & unabashedly embraced the internet & all the mind-blowing possibilities it provides, you cannot afford to be far behind.
These days, people are absolutely pressed for time, and in this ‘culture of immediacy’, they find it a lot easier to order food off of a restaurant website, or even an app.
The online ordering system offers convenience customers no longer simply like, but convenience they demand and come to expect.
Therefore, if you haven’t set up a restaurant online ordering system till now, we highly recommend that you do so at the earliest – this will help you reach out to more customers, and definitely help increase restaurant sales in the process.
#2: Work on your online persona
Now that you’ve come to grips with the impact the internet can have on your restaurant’s sales, why not take care of another related aspect.
This aspect has to do with how customers and potential customers see you online, and this bears a direct relation to sales.
The modern age demands that you simply don’t rely on only keeping your shop floor, premises, crockery and cutlery clean, in an effort to appear appealing to your potential customers.
No siree! Now, you’ve got to go one better, or even two better, and also take care of your online image as well.
For starters, make sure you have a reliable and functional website, and ensure that this site is regularly updated with your offers, specials of the day, and so forth.
Next up, set up accounts on several social media platforms and make sure these accounts are monitored and kept up to the required standard.
Now, use these social media platforms to highlight your specialities, you USPs and any other offers you might have.
Once this is done, get into a routine where these platforms are updated regularly, and are an apt reflection of your brand, image and profile.
In effect, speak to your customers directly, appeal to them, and sell, sell, sell ! If need be, you could even set up marketing campaigns on each of the platforms for a more targeted approach.
Remember, people are most likely to come across your restaurant online at first, and you can’t afford to come across sloppy or slipshod.
Now, implementing this tip should go some way in helping you answer that niggling question which goes along the lines of How to increase restaurant business?
#3: Staff education & etiquette
Speaking in terms of the customer, the way your staff behaves, acts and reacts makes a huge impact on how or she he perceives your brand and the restaurant.
Given this scenario, your what I like to call ‘last mile people’, such as customer service reps, waiters, busboys and front desk personnel are paramount, and their knowledge, behaviour and etiquette could make all the difference.
So, take the time to educate your staff on the minutiae and nuances of the business. Let them never leave a customer dissatisfied, disappointed or disoriented.
If people have a bad experience at the restaurant, they will tell other people about it, and this can spread like wildfire, and could adversely affect sales.
Remember what they say, bad news travels faster than good news.
But consider this – on the flip side, if your customers have had a great experience at the restaurant, they most likely will recommend you to friends and family, and this is the kind of endorsement your restaurant could very well do with.
It’s little things such as these that go a long way in helping increase restaurant sales.
#4: Well begun is half done!
Right at the start, it pays to be extra careful with your customers, and to pay closer attention to them.
To this end, make sure you do everything in your power to ensure that they do come back. So, if you need to have a special word with them, do interact with them formally or even informally.
Offer them a free dish, or a special coupon that can be redeemed on a repeat visit, or may be even a loyalty card – don’t hold back!
Research carried out recently suggests that if you can get even about 5-6% percent of those customers to return to your establishment or place a repeat order, you can in effect increase restaurant sales by as much as 20-25 percent.
Besides, this bit of special care right at the start could even win you a customer for life. Now, that’s something to sincerely consider !
#5: Embrace happy hour to increase restaurant sales!
At the very beginning, or throughout the life of your restaurant, why not implement a well-conceived and strategic “happy hour” system during ‘non-meal’ times?
Many restaurants and food joints have used this to great effect universally, and why shouldn’t your restaurant be the next to benefit from this!
Moreover, this could even encourage people to change their mealtimes just so they coordinate with your happy hour timings!
Implemented strategically, this move will keep your establishment buzzing, your phones ringing and your online orders moving all day long.
Now, this scheme could definitely help increase restaurant traffic, and keep your coffers ringing in the process.
So there you have it, these are some simple restaurant sales building ideas that you could start to work on today!
Now, we do hope you found this guide helpful, and also hope you implement all or at least some of these tips at your respective establishments.
Here’s wishing you all the very best !